More than 10,000+ women weigh in on what women really want!

SFWA doesn't sell products, we put them to the test for quality and performance
. . . and then share the most popular choices and why they truly are designed for the modern woman!

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15 awesome industry leaders accepted 2015 LADIES CHOICE AWARDS for Guns and Gear for the Modern Woman in Las Vegas . . .   (Download a PDF)

NV, Las Vegas 1/22/2015:  In front of a standing room only crowd with a multitude of onlookers sneaking a peek through the entryway, fifteen (15) awesome industry leaders accepted 2015 LADIES CHOICE AWARDS for Guns and Gear for the Modern Woman presented by Shooting for Women Alliance, a non-profit 501(c)3 nationally-renowned organization based in Knoxville, Tennessee. “10,000+ women weighed in with all products being used during actual personal defense related training classes, and the crème de’ la crème rose to the top,” explained SFWA Founder, Susan Carrichner Rexrode.

Rebecca Waterman, only female President of the National Muzzle Loader Rifle Association (circa 1933) and Terri Trowbridge, Editor of Muzzle Blast magazine were in attendance. Terri was present at SFWA's first ever press conference at the SHOT Show in 2001, our first ever SFWA Ladies Luncheon at the SHOT Show in 2003, and SFWA's first ever national collaborative Ladies Conference in 2004, winning memorable door prizes at each event! Terri opted to draw the lucky winners names at this event letting others win the many door prizes provided by LaserMax, Barnes Bullets, Springfield Armory, Breakthrough, Flashbang and Stealth Gear USA! Special thanks for the many quality prizes! 

Criteria to be considered as a LADIES CHOICE Award recipient include:  a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink (although customization options are appreciated).  All products are tested first by SFWA Certified Instructors for safety and application; however, it is the thousands of women who participate in 4-8 hour training courses offered by SFWA who determine the recipients. The products selected have proven to be of sufficient quality and design to be selected by women who have made the decision to purchase guns and gear for the purpose of personal protection. SFWA is not paid by any recipient to promote their product(s) as LADIES CHOICE, nor does SFWA represent any of the manufacturers. SFWA does not sell products or receive commissions from the sale of products.  Important note:  Four other well known top selling small concealable carry pistols often purchased for women from two leading manufacturers were in the mix during training and women consistently either refused to shoot them after feeling the recoil and bruises to their hands or sold them to purchase LADIES CHOICE guns. Selections for gear also included popular name-brands that were similarly set aside for LADIES CHOICE gear. 

Manufacturers of guns and gear receiving the much deserved accolades included: Barnes Bullets, Beretta, Blackhawk Holsters, Black Hills Ammunition, Breakthrough®, Designer Concealed Carry, LaserMax, Looper Law Enforcement, North American Arms, Sig Sauer, Springfield Armory, Stealth Gear USA, Taurus, TKL Outdoors, and Walther Arms. “Women want tools that work with their individual qualities that allow them to perform instinctively, without compromise, and ultimately help increase their odds of prevailing if they are attacked,” Susan stressed.  “Each product receiving an award had a common feature:  women preferred them over competing products, even when compared with those boasting to be female favorites or top sellers.  Sadly, many had already spent money on other guns and gear advertised as 'best for women' . . . only to have been disappointed for a number of reasons. These personal protection products were favorites because of quality, style, reliability, function . . . and the ‘no-pain’ factor. Yes, it is possible to find guns and gear that makes it enjoyable to practice with the actual tools a woman will rely on to protect herself!” Specific products receiving 2015 LADIES CHOICE AWARDS included those listed below.  



Click on the Product Image above to read the full story
about each winning product!


Click Product Logo below to be directed to the winning item(s)
with links on how you can get them for your very own!





Click to Get Yours FREE!

$9.95 Value, Yours Free for a limited time!

Note: The products SFWA features here are not just made of "pink",
they are designed to meet the needs of ladies unique qualities!

These products have been "Softer Side of Shooting" certified by SFWA and showcased with the 10,000+ ladies (and a few good men) who have trusted SFWA for handgun training for the purpose of personal protection. The 2015 LADIES CHOICE AWARDS are featured here!

The "try before you buy" option is not very often easily available and "trying AFTER you buy" can be very costly to the pocketbook and the person. Please email your comments, product suggestions and questions to:
. . . we will check them out for ladies everywhere!


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Shooting for Women Alliance, SFWA University and Shooting for Women special edition publications are dedicated to empowering women and their families with comprehensive education for the purpose of increasing the odds of prevailing in an attack and enjoyment of the benefits of being equipped with tools that work for each person's individual qualities. Founder, Susan Carrichner Rexrode, was held hostage in her home at knife-point for 5 1/2 hours in 1992 and stalked for two years. She has spent more than two decades helping women enjoy living life in greater confidence empowered with education and tools that fit their lifestyle.

Since 2011, SFWA has offered other instructors and individuals the opportunity to make a difference in their area through SFWA "Softer Side of Shooting" Certification and seven  sets of curriculum that help women and their families master techniques that do not take a lifetime of training once they have made the decision to consider a handgun for personal protection. Shooting for Women Alliance was the first women's organization to present nationally attended collaborative conferences for women in handgun, shotgun, rifle, archery and self defense held in Nashville, TN (2004) and Phoenix, AZ (2005). More recently, SFWA held a well-attended Ladies Personal Defense Weekend Conference event at Bass Pro Shops in the Great Smoky Mountains of  Tennessee. 

Visit  or Click on the "Women of a Different Caliber" logo above to read Susan's Story.

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